About Us

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About Us

We help product-based businesses get retail-ready with confidence, clarity, and a clear path forward.

At Ready For Retail, we specialize in guiding inventors, entrepreneurs, and small business owners through the complex and competitive world of retail. Whether you're launching for the first time or preparing for national distribution, our mission is simple: to equip you with the tools, training, and expert support needed to succeed on the shelf.

We've been in your shoes.

We’re not just consultants. We’re founders, operators, product makers, and retail strategists who’ve built businesses from scratch, landed big-box deals, and navigated every frustrating step in between. And now we’re here to help you do the same—with less guesswork, more clarity, and a plan that works for your business.

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Ready For Retail Network

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Jennifer O'Dell
Business Strategy, Marketing Advisor

 

“Strategy is your compass for navigating the retail journey. The path looks different for everyone—effective strategy cuts through the noise and helps you focus on your next move."

Jennifer O'Dell leads the development of programs and systems that make Ready for Retail’s services clear, practical, and easy to apply. She brings structure to uncertainty—turning complex ideas into focused strategies and actionable next steps across operations, marketing, and business development

With over 20 years in the CPG food and beverage, apparel, wellness, and outdoor industries, Jennifer has led strategy, marketing, and product development for Fortune 500 brands, nonprofits, startups, and private equity-backed teams.

In her off-hours, you’ll find her planning her family’s next adventure—where the best days involve dirt trails, new places to explore, and a story to tell.

 Ready for Retail Founder Brian O'Dell helps you get your products ready to present to retailers. 

Brian O'Dell
Go-To-Market Strategy, Sales Advisor

“Inspiration is contagious, and I’m here to start an outbreak."

Brian O'Dell leads high-impact consulting engagements and creates programs that turn retail plans into reality, blending deep expertise in go-to-market strategy, standout retail presentations, and long-term sales planning—especially for Walmart and Club Channels.
 
For over 25 years, Brian has been in the room where key decisions are made, working with both Fortune 500 companies and scrappy start-ups. As CEO and co-founder of NOR-Dell, he has been launching new companies into retail since 2018.
 
When he’s not working with emerging brands, you’ll find him at the fire station as a volunteer firefighter, or exploring the outdoors with his family.

 

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George Zalucki
Product Development & Manufacturing Advisor

 

"Passion fuels the dream, persistence makes it real—one step at a time."

George Zalucki helps founders bring their product visions to life, guiding them through design, packaging, manufacturing, and retail launch strategy. As the inventor of Hinge Hero and a recipient of Walmart’s prestigious Golden Ticket, George offers hands-on expertise in transforming ideas into successful, shelf-ready products.

With a unique blend of entrepreneurial drive and a career in public service, he brings both business acumen and a passion for helping others succeed. George is committed to empowering innovators, sharing practical strategies, and inspiring people to reach their full potential. His real-world experience and dedication make him a trusted ally for product creators.

 

 

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Allison Albert,
Startup Strategy & Growth Advisor

 

 

 

"Sustainable growth comes from vision and steady effort.  My goal is to encourage and support founders in developing both.”

 

 

Allison Ward helps founders understand and explore the different paths to business growth, from shaping product strategies to evaluating sales channels and scaling opportunities. She has scaled multiple consumer brands, primarily in B2B, drawing on her expertise in developing strategies that support long-term, sustainable growth. Her experience includes navigating retail partnerships, building investor relationships, and guiding teams through high-growth phases.

Allison believes strongly in paying it forward and enjoys supporting founders as they gain clarity, confidence, and momentum on their entrepreneurial journey. Outside of work, she treasures time with her family and loves discovering new books to read.

 

 

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Shawn Norris,
Operations & Supply Chain Advisor

 

 

 

"Be calm in the chaos and do the work."

 

 

Shawn Norris is a U.S. Army officer and military veteran with 20 years of experience in the consumer packaged goods (CPG) industry. He brings a diverse background in both Sales and Supply Chain, with the past 18 years dedicated to Walmart and Sam’s Club. Shawn has a proven track record of leading high-performing sales teams and driving results across both Private Label and National Brand businesses. His experience spans multiple categories in-store and online, showcasing his versatility and deep understanding of the retail landscape. 

 

 

 

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Anthony Richey,
Creative & Content Advisor

 

 

 

 

“Live To Create.”

 

 

Anthony helps brands bring their vision to life through design and creative strategy. With over 20 years of experience, he has worked with brands like Kellogg’s, Tyson Foods, and Garrett Popcorn Shops—working through the advertising agency ranks of graphic designer to VP of Global Creative Services. Today, as founder of Path Creative, he partners with both established brands and startups to develop the creative, content, and strategy they need to compete across all channels.

Anthony is passionate about leveling the playing field for small businesses and enjoys supporting start ups as they build confidence and momentum with their brand. Outside of work, he enjoys time with his family and any game that involves a racquet or paddle.