---
title: Ready for Retail | Get Your Product Ready For Retail Action Plans
description: Video from Ready For Retail Founder Brian O'Dell—helping you get your product shelf-ready and retail approved. Watch to learn how to launch confidently!
---

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[![Ready for Retail](https://getreadyforretail.com/hs-fs/hubfs/rfr-logo-stack-white-1500.png?width=1000&height=441&name=rfr-logo-stack-white-1500.png "Ready for Retail")](https://getreadyforretail.com/?hsLang=en)

- Free Resources 
    - [You Tube](https://www.youtube.com/@ReadyForRetail)
    - [Blog](https://getreadyforretail.com/blog)
- Coaching Programs 
    - [Pitch Like a Pro](https://getreadyforretail.com/retail-pitch-like-a-pro)
    - [Retail Marketing Playbook](https://getreadyforretail.com/retail-marketing-playbook)
- [Case Studies](https://getreadyforretail.com/retail-case-studies)
- [About Us](https://getreadyforretail.com/about-ready-for-retail)
- [Contact](https://getreadyforretail.com/contact-us)

 FIND OUT IF YOU'RE

## Retail Ready

Pinpoint what your business needs or get a personalized action plan to move forward with clarity.

[COACHING & CONSULTING](https://getreadyforretail.com/contact-us?hsLang=en)

 PERFECT YOUR PITCH

## Pitch Like A Pro

Get real-time feedback from retail experts, refine your pitch deck, and rehearse your buyer presentation with confidence.

[LEARN MORE](https://getreadyforretail.com/retail-pitch-like-a-pro?hsLang=en)

 LEARN WHAT IT TAKES

## To Succeed In Retail

Educational videos designed to help you build a shelf-ready brand.

[VISIT OUR YOU TUBE CHANNEL](https://www.youtube.com/@ReadyForRetail)

Video player - video-A-welcome-mstr-ready-for-retail - Click to play video

## Who We Are.  What We Do.

Ready for Retail is your partner in growth—whether you’re just starting out, already selling, or looking to scale to new shelves and markets. With proven strategies, hands‑on coaching, and a network of industry experts, we help you take your next big step with clarity and impact. Watch how we support entrepreneurs and brands to thrive at every stage.

![icons-wh-shake-quiz-ready-for-retail-1](https://getreadyforretail.com/hs-fs/hubfs/icons-wh-shake-quiz-ready-for-retail-1.png?width=100&height=100&name=icons-wh-shake-quiz-ready-for-retail-1.png "icons-wh-shake-quiz-ready-for-retail-1")

# Why Work With Us?

- ![life-ready-for-retail-girl-shopping-1](https://getreadyforretail.com/hs-fs/hubfs/life-ready-for-retail-girl-shopping-1.jpg?width=500&height=333&name=life-ready-for-retail-girl-shopping-1.jpg)
- ![life-ready-for-retail-work-1](https://getreadyforretail.com/hs-fs/hubfs/life-ready-for-retail-work-1.jpg?width=500&height=323&name=life-ready-for-retail-work-1.jpg)
- ![life-ready-for-retail-working](https://getreadyforretail.com/hs-fs/hubfs/life-ready-for-retail-working.jpg?width=500&height=333&name=life-ready-for-retail-working.jpg)
- ![life-ready-for-retail-guy](https://getreadyforretail.com/hs-fs/hubfs/life-ready-for-retail-guy.jpg?width=500&height=334&name=life-ready-for-retail-guy.jpg)

We’ve been where you are.

Built by industry insiders with real-world experience launching products into national retail.

We know what works—and we’ll help you cut through the guesswork with proven, practical strategies—not theory.

Our approach helps you create a clear plan across product, operations, and sales & marketing—so you know exactly where to focus next.

Choose from self‑serve tools, expert coaching, or custom consulting to get the support you need, when you need it.

![rfr-icon-white-1](https://getreadyforretail.com/hs-fs/hubfs/logos/rfr-icon-white-1.png?width=100&height=100&name=rfr-icon-white-1.png "rfr-icon-white-1")

# What We Offer

##  ![icons-bulb-ready-for-retail-1](https://getreadyforretail.com/hs-fs/hubfs/icons/icons-bulb-ready-for-retail-1.png?width=100&height=100&name=icons-bulb-ready-for-retail-1.png) Free Tools & Resources

**Not sure where to begin? Start here**. Check out our You Tube channel for videos and expert advice.

[Learn more.](https://www.youtube.com/@ReadyForRetail)

##  ![icons-wh-peeps-quiz-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/icons-wh-peeps-quiz-ready-for-retail.png?width=100&height=100&name=icons-wh-peeps-quiz-ready-for-retail.png) 

## Coaching Programs

**Tackle one step at a time.** We offer structured coaching to help you sharpen and refine your pitch deck and presentation.

[Learn more.](https://getreadyforretail.com/retail-pitch-like-a-pro?hsLang=en)

##  ![icons-consult-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/icons/icons-consult-ready-for-retail.png?width=120&height=120&name=icons-consult-ready-for-retail.png) Consulting

 

**Ready to Scale?**  Our custom consulting provides growth planning, fractional leadership, and hands‑on go-to-market support to help you deliver on new retail opportunities.

[Learn more.](https://getreadyforretail.com/contact-us?hsLang=en)

 

# From Product Idea to Walmart Shelf

- ![hinge-hero-ready-for-retail-mstr-6](https://getreadyforretail.com/hs-fs/hubfs/hinge-hero-ready-for-retail-mstr-6.jpg?width=400&height=400&name=hinge-hero-ready-for-retail-mstr-6.jpg)
- ![hinge-hero-ready-for-retail-mstr-1](https://getreadyforretail.com/hs-fs/hubfs/hinge-hero-ready-for-retail-mstr-1.jpg?width=400&height=400&name=hinge-hero-ready-for-retail-mstr-1.jpg)
- ![hinge-hero-ready-for-retail-mstr-3](https://getreadyforretail.com/hs-fs/hubfs/hinge-hero-ready-for-retail-mstr-3.jpg?width=400&height=400&name=hinge-hero-ready-for-retail-mstr-3.jpg)
- ![hinge-hero-ready-for-retail-mstr-5](https://getreadyforretail.com/hs-fs/hubfs/hinge-hero-ready-for-retail-mstr-5.jpg?width=400&height=400&name=hinge-hero-ready-for-retail-mstr-5.jpg)
- ![hinge-hero-walmart-shelf-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/hinge-hero-walmart-shelf-ready-for-retail.jpg?width=500&height=500&name=hinge-hero-walmart-shelf-ready-for-retail.jpg)
- ![george-ready-for-retail-couple](https://getreadyforretail.com/hs-fs/hubfs/george-ready-for-retail-couple.jpg?width=300&height=300&name=george-ready-for-retail-couple.jpg)

[READ THE HINGE HERO STORY](https://getreadyforretail.com/hinge-hero-retail-case-study?hsLang=en)

# Customer Testimonials

Max’is Creations

Jennifer Ash

![mug-with-a-tee-maxis-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/mug-with-a-tee-maxis-ready-for-retail.png?width=205&height=205&name=mug-with-a-tee-maxis-ready-for-retail.png)

Our son Max created a line of sports mugs, but when he needed help turning his latest idea, The Golf Mug with a Green, into a 3D prototype we could bring to market, Ready for Retail came to the rescue. Their support made the process smooth and fun, and now Max’s idea is out in the world.

##### Visit **[maxiscreations.com](https://maxiscreations.com/)**

Inventor of Hinge Hero®

George Zalucki

![hinge-hero-logo-ready-for-retail-logo](https://getreadyforretail.com/hs-fs/hubfs/hinge-hero-logo-ready-for-retail-logo.png?width=200&height=200&name=hinge-hero-logo-ready-for-retail-logo.png)

Meeting Brian O'Dell was a game-changer for my business. His insight, guidance, and genuine support helped me navigate the Walmart Open Call process with confidence. Thanks to his encouragement and expertise, I walked out with a Golden Ticket—and a huge opportunity for growth. I’m incredibly grateful for the connection and everything it has led to.

##### <https://hingehero.com/>Visit **[hingehero.com](https://hingehero.com/)**

CEO of Self-Cut System

Ryford Estores

 

![self-cut-stems-log](https://getreadyforretail.com/hubfs/self-cut-stems-log.avif)

 

I’ve been working with this team since 2019, before Ready for Retail was even fully formed. Watching it grow into what it is today—and seeing how powerful the network has become—has been incredible. Their guidance helped me launch in Walmart, and their connections continue to open doors. 

##### Visit **[selfcutsystem.com](https://selfcutsystem.com/)**

CEO of KidSole

Josh Singer

![KidSole-Logo](https://getreadyforretail.com/hs-fs/hubfs/KidSole-Logo.png?width=200&height=200&name=KidSole-Logo.png)

We had the product, but Ready for Retail helped us tell the full story. The Marketing Playbook they built with us showed Walmart exactly how we’d drive people to the shelf—and that made all the difference. 

##### Visit [**kidsole.com**](https://kidsole.com/)

CEO of Zimm Zamm

Steve Dwyer

![brands-zimm-zamm-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/brands-zimm-zamm-ready-for-retail.png?width=165&height=165&name=brands-zimm-zamm-ready-for-retail.png)

Bringing back a product like Zimm Zamm after decades wasn’t easy. Ready for Retail helped me get our supply chain retail-ready so we could deliver on time and at scale. Their support was exactly what we needed to relaunch the right way. 

##### Visit **[zimmzammsports.com](https://zimmzammsports.com/)**

 

Inventor of The Jug Plug

Brendan Kutcher

![brands-jug-plug-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/brands-jug-plug-ready-for-retail.png?width=165&height=165&name=brands-jug-plug-ready-for-retail.png)

After years of riding the Amazon rollercoaster—algorithm changes, fees, the whole deal—I knew I needed more. Ready for Retail helped me see what my retail options really were and how to get my brand ready to grow beyond just one channel.

##### Visit **[jugplug.com](https://www.jugplug.com/)**

- ![blog-be-prepared-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/blog-be-prepared-ready-for-retail.jpg?width=2000&height=2000&name=blog-be-prepared-ready-for-retail.jpg)
- ![maxis-golf-mug-ready-for-retail](https://getreadyforretail.com/hs-fs/hubfs/maxis-golf-mug-ready-for-retail.jpg?width=1638&height=1475&name=maxis-golf-mug-ready-for-retail.jpg)
- ![brands-zimm-zamm-ready-for-retail-product](https://getreadyforretail.com/hs-fs/hubfs/brands-zimm-zamm-ready-for-retail-product.jpg?width=500&height=500&name=brands-zimm-zamm-ready-for-retail-product.jpg)
- ![brands-meeting-for-retail-product](https://getreadyforretail.com/hs-fs/hubfs/brands-meeting-for-retail-product.jpg?width=500&height=500&name=brands-meeting-for-retail-product.jpg)
- ![brands-golden-ticket-walmart-retail-product](https://getreadyforretail.com/hs-fs/hubfs/brands-golden-ticket-walmart-retail-product.jpg?width=500&height=500&name=brands-golden-ticket-walmart-retail-product.jpg)
- ![shopping-ready-for-retail-newstorejpg](https://getreadyforretail.com/hs-fs/hubfs/shopping-ready-for-retail-newstorejpg.jpg?width=500&height=500&name=shopping-ready-for-retail-newstorejpg.jpg)

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